Brand Marketing Secrets for Africa

Martin Lindstrom has done millions of dollars of research and predicted new brand marketing strategies to tap the African market.

According to a recent McKinsey study on the rise of the African Consumer, private consumption in Africa is higher than in India and Russia. It is anticipated that consumer facing industries are expected to grow to more than $ 400 billion by 2020.

So how do you tap into an emerging optimistic consuming class?

Here is what Martin and McKinsey have to say:

Martin Linstrom	McKinsey Study 2012
Is obsessed with brand ROI	Quality and Brand Matters
Studies the psychology behind the sweet spots of pricing	Price Matters
Says you must get your house in order as the concept of privacy is radically changing	Surging digital usage
Predicts that offline social branding is the next big thing after online	Word of Mouth is enormously important
Says opportunity 101 to create conversations with your consumers in Africa	Mobile and Digital connectivity is surprisingly high
Says you must create a love affair with your consumers, by becoming their obsessive fan	Brand loyal customers are willing to pay more