Brand Marketing Secrets for Africa
Martin Lindstrom has done millions of dollars of research and predicted new brand marketing strategies to tap the African market. According to a recent McKinsey study on the rise of the African Consumer, private consumption in Africa is higher than in India and Russia. It is anticipated that consumer facing industries are expected to grow […]
How Your Enemies Power Brand Innovation
Pepsi’s epic war with Coke and Apple’s public dust ups are evidence that enemies power brand innovation. According to Martin Lindstrom, “Had Pepsi and Coke, not had each other, the chances are that their brands would not have spread to more than 100 countries around the world. The retired executives of both these companies claim […]
Martin Lindstrom Live and In Person in SA – 16 May 2013
The Progress Conference on Branding and the Digital Marketing Revolution – 2013 and beyond The Progress Conference on the 16th May arguably promises to be one of the most prestigious, inspiring and information rich events on the calendar for marketing, branding and retailing professionals in South Africa Honoured by Time Magazine in 2009 as one […]
Happiness is the Ultimate Economic Indicator
WRITTEN BY: Richard Heinberg | Co.Exist Increased economic growth doesn’t necessarily lead to more fulfillment. So why do we consider GDP to be the most important factor? In an excerpt from The End of Growth: Adapting to Our New Economic Reality, Richard Heinberg argues it’s time to start paying more attention to national happiness instead. Read the full […]
15 Ideas for Keeping Your Employees Happy
How motivated are your workers? Inc.com asked 15 successful young entrepreneurs to share secrets to sparking happiness and company loyalty around the office. Read the full article here.
Building Better Businesses By Closing The Happiness Gap
WRITTEN BY: Ryan Vanderbilt | Co.Exist As work becomes our lives, it becomes more and more important for us to be happy at work. But few of us are. A revolution in workplace happiness would make us healthier and more productive. How can we get there? Read the full article here.
