Martin Lindstrom
Brand and Marketing Futurist
“In 2009, Martin Lindstrom was the recipient of TIME Magazine’s World’s 100 most Influential People”
Martin Lindstrom is a Danish author and Time magazine Influential 100 Honouree. He has been obsessed with the psyche of consumers and how you should respond with your brand positioning. His unconventional thinking is supported with millions of dollars of multiple global research studies centred around the neuroscience and psychology of buying.
Sought after consultant to many of the world’s leading brands & largest corporations
Martin is acclaimed by world experts and industry icons, including, Don Peppers, Philip Kotler and Faith Popcorn and many others.
Martin has consulted to the world’s largest corporations in every category and in close to 80 different countries, securing the turnaround of global and multinational brands in a matter of months.
Visionary, Futurist & Fan Of The Consumer
- In 1994, Martin Lindstrom predicted that the future of brand building would happen almost entirely online. That year the www is invented.
- 1997 he predicts that every retailer would have both an offline and online arm, called a clicks & mortar strategy.
- 2003, predicts that kids of the future would lose their social identity if they didn’t have their own personal online page. Three years later, Facebook is created.
- 2004, predicts that tween-speak would appear – a new abbreviated language that would change youth vocabulary for good. Two years later, texting becomes huge.
- 2008, predicts that brands would be built on the same principals as religion. Proves a correlation between brands and religion (and Apple and religion) in the world’s first fMRI study ever conducted.
- 2011, predicts that a consumer backlash will happen against brands that are pushing too hard and being unethical.
- 2011, predicts that the next thing won’t be online social media – but offline social media – that real families in the future will receive a monthly check to promote brands to friends and family members (often without their knowledge.)
Books
Martin is the author of 6 major bestsellers including:
- Buyology: Truth and Lies About Why we Buy – a New York Times and Wall Street Journal best-seller.
- The sequel to Buyology titled BRANDwashed released in 2011. This controversial book details the tricks companies use to manipulate our minds and persuade us to buy.
- Other best sellers include BRANDsense, BRANDchild, Clicks, Bricks and Brands and Brand Building on the Internet.
Downloads
07h30 – Registration and Early Morning Refreshments
08h30 – Welcome and Opening Address
09h00 – Session 1 | Re-Tailing 2013 and Beyond.
- From Brick-and-Mortar to Click-and-Mortar
- Exploring the potentialities, possibilities and opportunities that have only been partially acted upon
- Games retailers play
- Social branding – how consumers will soon become better marketeers than the professional marketeers
- Everyone talks about online social media. However, this is just the beginning. Be prepared for the next big thing – social branding.
- Learn about the secrets a small handful of brands discovered as they successfully transferred the ownership of their brands from the corporate marketing department to consumers
- How do you release a new brand where the marketing campaign does not involve TV, print, outdoor or online advertising, but relies instead on consumer conversation about the new product?
10h20 – Mid Morning Refreshments
10h45 – Session 2 | BRANDSENSE – Becoming a leading sensory brand.
- How the science of neuromarketing rationalises the irrational behaviour of humans
- The Science of Buying – we have 5 senses not 2 | Understanding what your customers do rather than what they say, tapping into the unconscious
- Prada Smart Closets – lessons learned
- The “smell of cinnamon” – what modern brain imaging shows us and why the smell of cinnamon makes you spend money
- The power of brand nostalgia – tapping into the “good old days” – The Pepsi Success Story
- Creating your own unique BRANDsense and applying it to every touchpoint
12h30 – Lunch
13h45 – Session 3 | Brand ROI
- The future of best returns on your brand, quantifiable alternatives to build and maintain your brand
- Creating a love affair with your consumer – what a $3 million research study reveals
- Startling statistics on the value of Face to Face & Word of Mouth marketing – Apple, Google and Facebook get this
- Integrating brand messages inside communities
- Creating a community with 100% context and relevance to your brand
- From online to offline – predictions for the future
15h15 – Afternoon Refreshments
15h30 – Session 4 | Brand and Consumer Ethics Essentials
- Treat your customer like you would a close friend
- Getting your house in order before we see a WikiLeaks of brands
- Tricks companies use to manipulate the minds and persuade consumers to buy – the negative and the positive
- Becoming an obsessive fan of the consumer
- 10 ethical guidelines in the age of social media
- How far can we go – and how far should we go . . . according to the consumer?
- 2 NEW ETHICAL GUIDELINES: The concept of privacy is radically changing. With the arrival of the ‘Supercookie’ – software that is able to recover all past history of the consumer’s surfing patterns – no data is off-limits. Great news for advertisers. Or is it? How far can, or should, companies go to collect the consumer data and then act on it? Lindstrom, with the help of 2,000 consumers around the world, is developing a set of guidelines for brands to adopt in order to be ethical and safe, yet still stay abreast with the rapid evolution.
16h30 – Q&A with Nicola Tyler, CEO, Business Results Group
- Lindstrom’s predictions for brands, retailers and marketers – 2013 and beyond
Martin is the author of 6 major bestsellers including, Buyology – Truth and Lies About Why we Buy a New York Times and Wall Street Journal best-seller.
- The sequel to Buyology – BRANDwashed – was released in 2011. This controversial book details the tricks companies use to manipulate our minds and persuade us to buy.
- Other best sellers include BRANDsense, BRANDchild, Clicks, Bricks and Brands and Brand Building on the Internet.
